New for Land O' Lakes: Cooperatives and Care

When weavers were seeing opportunities dry up due to industrialization, when World War II left millions hungry in Europe, when electrification efforts left farmers out, when racism left Black Americans with few decent jobs, and when the COVID-19 pandemic struck: co-ops were there. In a new piece for the 101-year-old agricultural co-op Land ‘O Lakes, I looked at the variety of cooperative business models, from the $30-million Isthmus Engineering & Manufacturing to The Hub bike shop, to see how co-ops thrive in times of turmoil and what promise this model has going forward.

The Hub, my neighborhood worker-owned co-op, is located two doors down from the police precinct at the center of the uprising following George Floyd’s murder. It’s called that block home for more than 20 years, and as the neighborhood continues to rebuild, it’s something of a community anchor, thanks in large part to its cooperative mission. Despite damage to its building and having witnessed neighboring businesses burn to the ground (including Gandhi Mahal, the restaurant at the center of another piece I recently wrote), it’s committed to the neighborhood.

“We’re not going anywhere,” bike mechanic and Hub co-owner Henry Slocum told me. “The worker-owned co-op is not a get-rich-quick scheme, but it has demonstrated that it has the power to build roots and stability and economic vitality in communities. That’s what we’re here for.”

Read “The power of building community roots: What cooperatives can teach us in times of turmoil.”

And here’s part two (although currently misattributed to a different writer), “Creating Cooperative Change: Building a better future starts with working cooperatively.”

Telling Land O' Lakes's "Rooted in Tomorrow" Story

Land O’ Lakes—a 101-year-old, 3,100-member cooperative—believes farmers play a pivotal role in helping solve key issues facing humanity, from food insecurity to rural “brain drain” to climate change. To tell stories of rural American solutions, I worked with Zeus Jones on a pilot editorial project, inspired in part by the audacity of Google X and the editorial excellence of Patagonia Stories. We set out to create six pieces that illustrate the three pillars of Land O’ Lakes’s “Rooted in Tomorrow” mission: stories that illustrate the coop’s values, transcend marketing initiatives and, hopefully, benefit the planet. We wanted stories that are bold, true, altruistic, and emotional—whether they involve Land O’ Lakes farmers or not.

These three values—sustainable futures, vibrant rural communities, and a safe and plentiful food supply—offered a bounty of story possibilities. We concepted dozens of approaches before narrowing to our final six. I interviewed a dozen or so subjects, from rural policy experts and economic development advocates to an education thought leader in Appalachia and a Black farmer in rural Mississippi, to write three pieces. The first two dug into the question of rural values: that is, while values are values, what’s special about rural places that offer rich terrain for exploration, invention, and change? And, more importantly, what can it mean to fully activate those values?

Launching the series was my piece, “In rural America, what you do matters,” which centers Benya Kraus, a Thai/American woman who brought her Ivy League credentials home to her family’s farm community of Waseca, Minnesota, to become a leader in rural economic development.

The second, “Thriving in 'The Middle of Somewhere,'" heads to Aberdeen, South Dakota, to see how connection—human and technological—can contribute to thriving rural communities.

And the third piece, forthcoming, looks at the spectrum of cooperative businesses that Land O’ Lakes is part of and how such a business model—embraced by organizations from the employee-owned Hub Bike Shop in Minneapolis to the hybrid Weaver Street Coop chain in North Carolina to the Wisconsin worker-owned Isthmus Manufacturing and Technology—can be a lifeline for neighborhoods and communities.

Working with the ZJ team, I concepted the remaining pieces, which were written by other writers and tackle issues including the role of rural places in climate resilience, farmers and food security, and the link between rural connectivity and health. I’ll post links here as these final stories are published.

Naming GroundBreak: Transforming the Epicenter of Racial Reckoning to the Epicenter of Racial Opportunity

The police murder of George Floyd sent millions into the streets around the world to protest police brutality against Black people and call for equity and opportunity. Like so many places, the uprisings responding to such injustice coincided with damage that leveled commercial and cultural corridors across the Twin Cities. We need to rebuild: physically and spiritually—not to mention equitably.

But how? In February, I was invited to be a small part of an ambitious initiative being spearheaded by the McKnight Foundation that aimed to corral resources—and will—to invest $2 billion over 10 years to help rebuild neighborhoods impacted by this destruction and, more importantly, create opportunities for BIPOC community members—and do so while addressing climate change. A group of more than 25 corporate, civic, and philanthropic leaders joined forces, emboldened by a mission: “We have a once-in-a-lifetime opportunity to define a new paradigm for community development finance that finally addresses systemic racism; rights historical wrongs; closes racial gaps in income and wealth; and boldly meets the climate moment.”

Its goals:

• Create 45,000 new BIPOC homeowners
• Stabilize families in 23,500 affordable rental units
• Complete 30 commuity-led, climate-ready, transformational commercial developments
• Launch more than 11,000 BIPOC-owned businesses with at least 20 percent employing 5+ people

In February, I was the sole writer on a four-person team at Zeus Jones charged with naming this vitally important endeavor. It was an urgent project—three weeks start to finish—so we quickly zeroed in on a range of rich territories to explore, from the audacity of the initiative’s scope to the geographic specificity of this moment: this movement started here in Minneapolis, at 38th and Chicago. In the end, the final name was suggestive of building, of the anchoring earth, of a break from old paradigms, of a new day rising.

On May 12, the initiative was formally launched with this name: The GroundBreak Coalition. Its ambitious—and achievable, I believe—goal: “to transform the epicenter of racial reckoning into the epicenter for racial opportunity.”

Learn more about the GroundBreak Coalition here.